Goal Kit (/tools/goals, in the Tool library under Sales, print & operations) turns any goal, business, professional, learning, health, creative or personal, into a dated plan that works backwards from your finish line: phases, milestones on real dates, and weekly steps sized to the time you have. Each step that an aiKit tool can do has a button that opens that tool, and Guide me walks you through any step for your own situation. Your first goal is free with no account. This guide walks the home screen, setting a goal, the plan, Guide me, changing the plan, the Hub, reminders and check-ins. Old /goals links open Goal Kit.
Open Goal Kit →Set a goal starts a new one. Your goals are listed newest first. Each row shows the goal, its kind, the next open step with when it's due, how many steps are late, and a progress bar with a thin dark pace line: where you would be if you were exactly on schedule. Click a row to open the plan; every goal has its own address (/tools/goals?goal=…) you can bookmark or share with yourself.
The four tiles at the top are filters: Active goals, Behind pace (behind the pace line or with a late step), Steps due this week, and Reached. Click one to show only those; the line under the tiles says what is showing, and Show all clears it. The search box matches the goal's words and kind. With no goals yet, the screen shows example goals; clicking one fills the Set a goal form with it.
The screen has two numbered parts. 1, Your goal: say the outcome in your own words, typed or with the microphone in the corner of the box. Real numbers, a real deadline, and why it matters make the plan sharper. What kind of goal: Personal, Professional, Business, Learning, Health, Creative or Other; the kind changes the plan's stance and the coach's voice, not the quality of the plan. For Business and Professional goals a green box asks what the business does and the tools you use today, so every step fits the business you have. When do you want to reach it: In about… (2 weeks to 1 year) or By a date. Milestones: Let AI choose, or I'll name them to type your own, one per line; the plan uses yours exactly and fills in the steps around them.
2, Make the plan fit your life: every answer is optional and each one changes the plan. How hard should it push you: Ease me in (start gently and build up), A real stretch (hard but doable, a bit more each week), or Push me hard (ambitious targets, a steep build); not chosen means a real stretch, so steps are never token, and it also sets your coach's voice. How much time each week (1–2, 3–5, 6–10, 10–20 or 20+ hours) sizes every week's steps. Which days you can work on it (Mon to Sun) puts every step's date on one of those days. What you can spend ($0 up to more than $1,000 a month, or your own words) steers which tools it picks. Have you done this before, and who's working on it (just you, a partner, a small team, a team you manage) set how much each step explains and who it's written for. Where you're starting from, what you've tried or what got in the way, and why it matters are typed or spoken.
Ask me 3–4 quick questions first is on by default. Press Build my plan and a window opens right away saying it's reading your goal; then the questions come up one at a time, with answers to tap or your own answer to type. Questions where several answers can be true say Pick all that apply, and you can tap more than one. Press Enter for the next question. They never ask what you already told us. Back, Skip this one and Skip the rest and build are always there. Health goals show a note that Goal Kit is a planning companion, not medical advice.
Writing a full plan takes 1 to 3 minutes. The screen shows your goal, a path picture whose stops light up, five stages (Read your goal, Set the phases, Date the milestones, Size the weekly steps, Match aiKit tools), a progress bar, and the time so far. Being written right now lists what is really being written as it happens: the goal's name, the phases, and each milestone with how many of its steps an aiKit tool will do. While you wait shows tips about using the plan. Nothing on this screen moves on a timer alone; the stages follow the real writing. It keeps going if you leave the page; open the goal again from the home screen. If the plan can't finish, the screen says so and Try again starts the form with your goal filled in.
At the top: the goal, its kind and finish date, Send to Hub, and the ⋯ menu (Mark the goal reached, Pause reminders and the plan or Make it active again, Delete this goal). The progress card shows the percent done, steps done out of all steps, and the bar with its pace line. When a step is late or you're behind pace, a yellow box offers a one-click re-plan: Move everything later moves every open step and milestone later by how far behind you are, so the oldest late step lands tomorrow, and shows the honest new finish date; Keep my finish date keeps the date and fits the open steps between tomorrow and then. Re-planning uses no AI.
The game plan, at the top, is the plan in two or three short paragraphs: where you are, the approach and why it fits you, and what success looks like; Read more opens it in full. The Timeline under the progress card shows the phases as colored bands, every milestone as a diamond on its date (filled when done, red when late) and a red Today line; click a milestone to open its brief. Under it, each milestone is a row in a pipeline: Not started, In progress, Late or Done, with a bar for its steps and its date.
Start here, today shows the first win, one thing you can finish in under 20 minutes, until you check off your first step. This week lists the open steps due in the next 7 days and any late ones. Below that the plan is grouped by phase (for example Set up, Build, Launch), each with its dates; each milestone card has its date, a check box for the milestone, why it matters, Ideas to use (ready-made content ideas such as subject lines or a campaign angle), Learn more (a brief written for your goal: what it is, why it matters, how to do it, examples you can copy, ideas, and common mistakes), its steps, + Add a step, and Tips and resources (how-to tips and real outside resources).
Each step has a check box, its due date (late steps in red, this week's in amber), about how long it takes, and Guide me, which opens the walkthrough. Under each step are its tools: the aiKit tools and website modules recommended for it, best first. Steps only get a tool when that tool really does the step's work; otherwise the plan says plainly what to do. The first is a green Open <tool> button (for example Open Email Studio for a welcome email, or Open Reviews for review requests); the others sit beside it, and website modules are marked Website module (they add a feature, like a review wall or a booking page, to an aiKit website). Each opens in a new tab so the plan stays open; the × removes a tool from the step. On an email step, Open Email Studio makes a new email and starts writing the first draft from the step and your plan. Click a step's title to see its details, how-to lines, and Your notes (saved when you click away).
Find a tool for this step (or Find another tool) searches every live aiKit tool and website module. With the box empty it lists the ones recommended for the step; type what you need (email, reviews, booking, logo) to search. Add to step puts a tool on the step; Open looks at it first. When no aiKit tool does what the step needs, the step shows Tool needed with what the tool would do, and two buttons: Create it with aiKit (opens the project planner with the tool described and a request to ask you a few questions first) and Ask aiKit to build it (sends the request to aiKit's team). The search offers the same two buttons whenever nothing fits.
Tools this plan could use appears when no aiKit tool does some steps yet. Each card says what it is and why you need it, and has Show me concepts (what it would do, ideas, and two quick sketches of its main screen; pick one with Use this concept and Build it as an aiKit project carries it into the project planner), See the build prompt, Copy build prompt (a detailed prompt for any AI app builder that starts by asking you 4 to 6 questions to fit it to you), Request it from aiKit (the request and its prompt go to aiKit's team), and Build it as an aiKit project (opens the project planner with the prompt filled in). Under the plan, thumbs up or down rates it; a thumbs down with what went wrong can change the plan from your words.
Guide me opens a panel on the right for one step (its own address, ?step=…, so the Monday email and Hub cards link straight to it). If the step has a tool, Do it with aiKit opens it. The walkthrough is written for your situation: The idea (a short lesson on what good looks like and why), How to do it in aiKit (exactly what to open, type and pick in the step's tool, when it has one), 4 to 9 numbered actions you physically do (tick each as you go), Examples written for you (one or two drafts you can copy, like the actual positioning line or a full email), Done looks like, Common mistakes, and Check yourself, a question to confirm you did it right. Facts it doesn't know about your business show as placeholders like [your price], never guesses.
Ask anything at the bottom takes any follow-up in plain words, typed or spoken: I'm stuck on 3, what should the email say, I don't have a list yet. Answers stay with the step. Mark this step done checks it off. Each walkthrough has its own thumbs up or down; a thumbs down with what went wrong asks for a better walkthrough. Without an account you get 3 walkthroughs and 4 follow-up questions on your free goal.
Type or say any change and press Change it: I can only work on Sundays, push everything two weeks, drop the ads part, add a step to hire help, make phase 2 about email. The whole plan is rewritten at once: dates, order, phases, steps added, removed or reworded, and steps matched to tools. Steps you've finished never change. If part of what you asked couldn't be done, it says Not done yet with the reason first, then what changed. Every change is also written in Coach and history. Changing the plan needs a free account.
Send to Hub puts every open milestone and step on a Hub board as dated cards. Choose A new board in a new Hub project (the default: named after the goal, one list per phase plus Done), A new board in a project you have, or A board you already have (cards go in its first list). Milestone cards carry a Milestone label and a Steps checklist; each step card links to its tool and back to Guide me. After sending, Open the board goes straight there, and Open Hub board stays at the top of the plan. Checking a step off in Goal Kit checks its card off on the board. Sending again adds the open items again, so use it after a big change. Needs a free account.
Reminders (on the right, or below the plan on a phone): Remind me about this goal sends a bell notice the day before each milestone, on the day, and when it's late, plus a Monday notice with the week's steps; Also email me sends the same by email. When reminders come is set in Settings → Notifications under Goal Kit: milestone reminders and Goal Kit: weekly check-in. Pausing a goal stops its reminders.
Weekly check-in: tap Did it, Partly or Blocked, add a note if you like, and Save check-in. If you're behind, blocked, or a step is late, it offers the same one-click re-plan. The Monday email has Did it, Partly and Blocked links that save the check-in in one click. Coach and history is a running conversation: tell your coach how it's going and it replies to what you said (sometimes adding a step); plan changes, re-plans and check-ins appear there too.
Your first goal is free with no account, including its plan, a few walkthroughs and two coach messages. A free account keeps every goal on any device and adds more goals, plan changes, Hub boards and reminders. Writing a plan, a walkthrough or a plan change uses your account's tokens; check-off, re-planning and check-ins don't. The AI can get things wrong: check dates and steps before you rely on them. Goal Kit plans and guides; it is not medical, legal or financial advice.
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