Content Kit: brand voice, blog posts, and product descriptions

Writing for is a dropdown with My business (no website picked) and every website you can open, shown as Client / Website when the site belongs to a client. Pick My business and drafts use your own voice and stay private to you. Pick a website and drafts use that website's voice (on top of its client's voice, when it has one), the writer also reads what the website's Client File says about the business, and anyone on that website's team can open the drafts. Reviewers can read them but not change them. The line next to the picker says which of these applies.

The box at the top right shows how many uses are left this month, for example 24 of 30 left this month. Every account gets 30 a month; they reset on the first of the month. It turns amber when you are close and red when none are left, and pressing it opens this guide.

• Writing a blog post's full draft from its outline: one use. Writing it from the outline again counts again.
• Writing one product's description the first time: one use per product, so a list of 5 products uses 5.
• Free: blog ideas, making an outline, asking for changes to a draft, writing a product row again, Suggest a voice, and every download.
• If the writer stops partway, nothing is counted, and the page says so.

On a website, the Brand voice tab shows two buttons when the site belongs to a client: This website, and All of (client)'s websites. The client voice is shared by every site of that client; anything set on This website wins for that site, and pillars and rules from both apply. With no website picked, you edit your own voice. The same editor is also on each project's page, under the Brand voice tab.

Suggest a voice reads the website's homepage and its Client File (or, for your own voice, the website address you type and any samples you pasted) and fills in a starting voice. Nothing is saved until you press Save voice, so review each part first.

Tone: pick the closest of six starting points (Warm and neighborly, Straight-talking, Confident and premium, Calm and expert, Playful and bold, Clean and modern), then fine-tune four sliders: Formal to Casual, Serious to Playful, Reserved to Bold, Plain to Technical. Who it's for: the audience in your words, a reading level (Simple, Everyday, Professional, Expert), and a point of view: We talk to you, I talk to you, or No direct address (no you, we, or I anywhere; the business is described in the third person).

Words: words to use and words to avoid; press Enter or Add after each, or type several separated by commas. Writing samples: paste 2 or 3 things you have written. The writer matches their rhythm and word choice and never copies their sentences. A notes box takes anything else, like we never quote a price before seeing the job.

The bar at the bottom says Unsaved changes or All changes saved; Save voice saves. Once saved, every new draft uses it, and the project Assistant reads it on every request, so words it writes on the site match the blog and the product pages.

Topic pillars are the few subjects your content should be known for, each with what it covers and the search phrases people use. Blog ideas come from them.

Rules are sent to the writer on every draft. Each has a kind (Search topic, Must include, Voice or slogan, Offer to mention, Link to, Never do), what it applies to (blog posts and products, blog posts only, or products only), optionally one pillar it is limited to, and an On switch. A Link to rule takes the page to link, such as /book. Turn an offer's rule off when the offer ends rather than deleting it.

Start a post has a Topic, an optional Main search phrase, and optional Notes for the writer (facts to use, a story, a page to point to). Suggest ideas, on the right, returns six ideas built from your pillars and how people search, skipping posts you already have; type a focus first (spring, first-time buyers) to steer them, and press More ideas for another set. Pressing an idea fills in the topic and search phrase.

Make an outline writes the outline in a few seconds and opens the post. Below, Your posts lists every post for the Writing for choice, with a search box and filters All, Outline, Draft, and Approved, each with its count. Every post has its own address (?doc=…), so a link opens it directly.

Change the title and main search phrase, rename sections, move them up or down with the arrows, remove them, add one, and edit each section's points (one per line). FAQ questions are one per line. Notes for the draft are optional. The line at the bottom says the draft uses one of your uses; Write the full draft starts it.

Writing takes about a minute. A card shows the steps and a clock while it works; keep the tab open.

The draft shows the title, reading time, word count, and version, then the post with its headings, and the FAQ as open-and-close questions. A yellow line counts the statements to check before publishing.

Ask for changes takes a request in plain words, such as make the intro shorter or add a section on costs. It is free, it changes only what you asked, and each change is saved as a new version. Edit by hand opens the title and the post text (Markdown: ## for headings, - for lists) for typing your own changes; Save changes makes a new version too.

The side panel has: Search listing (a preview of how the post can look in search results, shown with the project's own domain when it has one, or its name until then; the search title and description with their lengths and a good-length note, the suggested address, and the main phrase); Check before publishing (every statement the writer could not confirm, and why); Links to add (the words to link and where, inside your site); Photos and alt text (where each photo goes, what it should show, and alt text with a Copy button); Use it (Copy Markdown, Download .md, Copy HTML, Download .html, and how to put the post on your site: paste the HTML into your site's blog editor, or, for an aiKit site, open the project, press Assistant, paste the Markdown, and ask it to add the post; one-press publishing is Coming soon); Approve (and Back to draft); Versions (every version with what changed, and Bring back, which restores it as a new version so nothing is lost); and Delete post, which asks first. If Approve, Bring back, or Delete doesn't go through (for example, the connection drops), a red line says so and the post stays as it was, so you can press it again.

The HTML download includes the page title and description tags, the article, and the FAQ as FAQPage structured data that search engines and AI assistants can read.

Choose Paste a list (one product per line: the name, a dash, then specs or notes) or Upload a CSV (a header row with a column called name; every other column, such as size, material, or price, becomes notes). A table shows exactly what the writer will get; a row with no notes is marked, and its copy stays general and lists what is missing. Up to 25 products at a time; the button says how many uses it will take, and it stays off when the list is longer than the uses left.

The writing happens on aiKit's side, three products at a time, so you can close the page and come back: the list keeps going, and opening it again picks up any rows still waiting. The review grid checks for new rows every few seconds and shows N of M written, how many are approved, and a progress bar. Each card shows the product name, its status (Waiting, Writing…, Ready to review, Approved, or Didn't finish), and the short description, plus a yellow line when there is something to check or details missing. Approve, Undo approve, Write again (free, with an optional note like shorter or mention it's a gift), and All details, which opens the search title and description with their lengths, the long description, key features, the specs table, three photo alt texts, Check before publishing, Buyers may ask about, and Copy the copy. A row that did not finish was not counted and has Write this row again.

Approve all written approves every written row; if any row doesn't go through, a red line says how many, so you can press it again. CSV of approved and CSV of all written download one row per product with the name, status, search title, description, short and long descriptions, features, specs, alt text, statements to check, and missing details. Earlier lists stay under Earlier lists with how many are approved, and each list has its own address (?batch=…).

• It never invents prices, discounts, stats, years in business, awards, licenses, reviews, or customer names. Where a sentence needs one, it writes around it or leaves a short placeholder in square brackets, such as [years in business], and lists it under Check before publishing.
• Product specs come only from your notes; anything a buyer would want that the notes lack is listed under Buyers may ask about.
• Offers appear only when a rule lists them.
• Blog ideas use general knowledge of how people search, not live keyword numbers.
• The AI can still get things wrong. Read every draft before it goes out.