A Google review link is a short web address that takes a customer straight to the box for writing a review of a specific business on Google. Without it, customers have to search for the business, find the listing and look for the review button, and many give up partway.
Reviews strongly influence which local businesses people call and how they show up in local search. Making it easy to leave one, and asking every customer the same way after the job, is one of the most reliable ways to build a steady flow of honest reviews.
Say a dog groomer called Sudsy Paws texts every customer a thank-you after each visit with a link that opens its review form directly. Reviews pick up because leaving one now takes under a minute.
In aiKit, the Reviews tool sends every customer a phone-first review page with your Google link for everyone, plus room for photos and a private note, and tracks sent, opened, clicked and went-to-Google counts. Google does not report who actually posted, so Went to Google counts the button press, not the review.
Related terms
See it in practice
How to get more Google reviews without review gating
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