A landing page is a focused web page with one job. Unlike a home page, which points visitors in many directions, a landing page talks about one offer and asks for one action: request a quote, book a time, sign up or buy. Ads and emails usually link to a landing page instead of the home page.
Focus is what makes landing pages work. When the page matches the ad that brought someone there and removes distractions, more visitors take the action. The words matter as much as the design: a clear headline, real proof and an honest offer.
Say an equipment rental company called Riverbend Rentals runs a summer party package ad. The ad links to a page about that package only, with photos, what is included and a quote request form, and later the company reuses the page for its fall package.
In aiKit, Your websites can plan and build a landing page you describe in plain words, with forms such as quote requests from tested modules, hosted by aiKit. Writing Pack writes landing page copy as part of a full ad campaign, matched to the ads and the offer.
Related terms
See it in practice
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