Brand kit

A brand kit, sometimes called a brand style guide, gathers the pieces that make a business look and sound like itself: logo files, brand colors, heading and body fonts, a picture style and the brand voice. Instead of hunting for the right logo or color code each time, everyone works from the same kit.

It keeps work consistent across people and tools, and it saves time. A new flyer, email or video starts with the right logo and colors already in place, and agencies can keep each client's look separate.

Imagine a marketing freelancer who runs posts for a dental office called Bright Smile Dental and a bike shop called Spoke & Chain. With a kit per client, the dental posts always use the calm blue and rounded font, and the bike shop never borrows them by mistake.

In aiKit, Brand Kit holds logos, four color roles plus more brand colors, fonts, a picture style, reference emails and pages, and the voice, with one kit per brand, client and website. Every tool shows which kit it is using, and the results you rate thumbs up steer later results.

Related terms

See it in practice